How much does the average consumer spend online in three months -- and what's the behavior that leads them to the purchase? Of course, it differs per category, but the data suggests behavioral changes, such as an increase in impulse buys, should keep marketers on their toes. The biggest challenge with impulse buys becomes returns.
What do you get when crossing offline real-time data with online information and statistics? Findyr wanted to find out, so it built a worldwide network to create a data marketplace spanning more than 120 countries.
Some wonder how real-time technology serving online advertising can seem so smart and sophisticated, yet the advertisements that target us appear so dumb and off-track. Several systems from Yahoo, Microsoft, engage:BDR, and ReachLocal hope to change that.
The next great battleground over media bias may be the search engine. Are your search results fair and balanced? How would you know if they weren't?
In the next 12 to 18 months, 57% of CIOs believe the volume of data their organization will need to manage will rise by an average of 33%, according to a study suggesting organizations now need a chief data officer to oversee projects.
Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors.