• IAB CEO Randall Rothenberg Targets The Truth
    What does the Interactive Advertising Bureau do well and what does it need to do better, from ad blocking to targeting? Attendees spoke candidly about the good, the bad, and the ugly. For their honesty, they received a bottle of beer or glass of wine, because "loose lips sink most ships, but we think a lot of beer raises all boats."
  • Fossil Finds Social Followers Spend Four Times More
    Syncing Fossil's CRM platform with data from Facebook, Twitter and Instagram provides insights into where -- on what social sites -- customers interact with the brand. Based on the data, it can link social site interactions with sales, and estimate the lifetime value of each.
  • Foot-Tracking Cookies That Collect Data
    A London-based team of data scientists at Hoxton Analytics have developed a technology that categorizes and serves ads to people in stores based on the shoes they wear.
  • Splash Out Or Ship Out: Mindsets That May Save January
    There's every reason for marketers to feel down about January -- and it's not just about setting the alarm clock for the morning commute after a couple of weeks of blissful lie-ins. The wanton consumption of December is replaced by, quite literally, a tightening of belts. However, if marketers are looking for a glimmer of light at the end of the tunnel before consumers remember how to spend for Valentine's, eBay reckons there are three types of customer, or at least three types of mindset to tap into this month.
  • REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
    Taking chances might not always be a marketer's first choice when laying out a strategy for a holiday campaign. Some want to play it safe, especially for those special events like Valentine's Day. But stepping outside the box could be more fruitful than you might think. For example, emember when the outdoor equipment retailer REI kept its 143 stores closed on Black Friday, giving employees paid time off? The move turned into a marketing campaign that drove the general Thanksgiving shopping conversation on Twitter, with BrandWatch reporting that #OptOutside made it to No. 11 on the Top 15 trend list.