YouAppi built a Post-Install Event Analytics dashboard as part of the update for its OneRun platform, which tells marketers the most successful apps run on a specific device, said Moshe Vaknin, YouAppi CEO and founder. "We don't target the users; rather the device," he noted, pointing to an upward trend toward financial, security, and banking apps. In fact banking apps have become the most prevalent, with mobile check deposits the most popular feature among users, according to a study from SNL Kegan.
Sports fans have always been on the leading edge of mobile use. Targeting them effectively requires a deeper understanding of just how diverse and personal their mobile behaviors are.
Not all offline data will integrate into so-called real-time systems in real time, because the systems that feed data into management platforms cannot process data as the transactions occur, according to Tony Giordano, executive vice president, technology solutions group, Merkle. The topic of real-time data came up while talking about the Data Management Cloud platform Merkle launched last week.The solution integrates traditional offline and digital data, Giordano said. "
For the umpteenth time in 20 years, a major publisher is trying to change the conversation about how we value online content, context and attention.
With Verizon's purchase of AOL, its immediate goal will be to combine its customer data with AOL's to serve ads with better targeting capabilities. That's just for starters, said Will Margiloff, CEO of IgnitionOne. There's set-top box, mobile, and digital telephone data. If you start to think about the amount of data the two companies will combine, it becomes mind-boggling.
The 14- to 24-year-old segment of media consumer have left the tribe. They are unimpressed by our old totems and rituals.
How did a "hard-working schmo in consulting" just write down words that sound funny and turn it into a memoir? Not only turn it into a memoir, but sell it to Showtime, which in turn turned it into a hit television show called "House of Lies"? IIn fact, Gartner analyst Martin Kihn wrote three memoirs. "The secret is, I had information no one else had," he said. "I had a point of view that I worked hard to gather. It was unique first-party data," related to consulting speak.
On mobile devices, publishers find themselves in the "boredom management" business, competing with other apps much more personally relevant and fun than theirs, says Gannett Chief Digital Officer David Payne.