Last week, Robert Tas discussed the definition and scale of behavioral targeting. The continuance of that discussion is below.
By now everyone's heard of behavioral targeting. You know, the hottest thing to hit the online marketing space since paid search?
A recent tour of this week's Ad:Tech New York exhibit hall uncovered an amazing statistic. Of the 152 (by my count) agencies and vendors touting their capabilities, an astounding 47 percent claimed to offer some sort of sophisticated online targeting capability.
In these days of ever-increasing customer expectations, the success or failure of a company's marketing efforts depend upon the attitudes and actions of the employees on the organization's front lines.
Around January or February of each year, here on the JupiterResearch Online Advertising Campus, we write a report titled "Agenda: Setting Priorities for the Upcoming Year."