Second-screen searchers, those who use their mobile device while watching television, present a huge opportunity for marketers. These consumers don't passively follow a conversation. They lean forward, and look for more information and answers to learn and take action.
Google made a slight change to Analytics this week. It now defaults to hourly option filters when limiting the date range to show up to four days of behavioral data. The move demonstrates how measurement tools become even more important. Without specific tools and features, the individual clicks or views for online advertisements diminish in worth. Some reports suggest a lack of attribution measurement leads to missed or inaccurate returns.
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install and use their apps. Many of these brands are new entrants into the world of Facebook -- and what a study released Tuesday, Kenshoo's second Mobile App Advertising Trends Report, calls mobile-social.
The U.S. Government Accountability Office (GAO) recently conducted a study into facial recognition technology, one of several biometric technologies identifying individuals by measuring and analyzing their physiological or behavioral characteristics. Here's what they found.
If tracking back to last year's data provides insight into what marketers can expect in 2015, about one-third of Halloween shoppers will begin searching for a costume to wear, treats to give away, and decorations for the home this month. Still, one-quarter won't start until two week before the October holiday, according to Microsoft, which released data for advertisers wanting to capitalize on the forthcoming crazy Halloween season.