by Laurie Sullivan on Feb 22, 2:53 PM
Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.
by Laurie Sullivan on Feb 16, 1:20 PM
The percentage of local mobile video ads served with location-based targeting jumped from 5% in the second quarter in 2016 to 17% in the fourth quarter of the same year, according to data scheduled for release Friday.
by Laurie Sullivan on Feb 9, 1:57 PM
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week.
by Laurie Sullivan on Feb 1, 4:09 PM
If 2016 was the year of measurement, than 2017 will become the year marketers feel comfortable enough to trust ad targeting and metrics to their campaign partners like Google or Bing.
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