A recent study from Google suggests new homeowners and those shopping for homes are a significant target market. While they're searching for a home, people will buy things they never knew existed or shopped for in the past, per the Google study. This phenomenon represents a trend that suggests big decisions can trigger smaller ones, not just in the immediate future, but for the long haul. The point is that the home-buying process presents an opportunity for consumer product brands, luxury retailers, financial services and other companies to build consumer relationships during this time.
There is tremendous opportunity for brands to help consumers quantify aspects of their everyday existence in ways that empower and enrich the customer.
The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction and personalized experiences. One part of this is faster call center results in much less time, along with call-tracking capabilities and the ability to verify the caller's identity.
Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role of mobile in the post-purchase experience.
Some 93% of companies believe data is essential to their marketing success, but on average U.S. marketers believe 25% of the data they use to contact customers remains inaccurate. About 91% of companies suffer from common data errors, citing humans as the main cause. The stats from Experian Marketing Services go on and on, citing 84% of companies experience data challenges and 77% admit the errors affects their bottom line. The emails bounce back, the advertisements miss their target market, and the search ads get clicked on without seeing conversions. The most important point to remember marketers don't seem to …
CIOs and CMOs are talking and collaborating more than ever before, but not always in the same language. A new survey of both sets of executives shows that mobile is proving to be the real flash point in a still-uneasy relationship.
Learning from the way consumers jump devices and media, BloomReach rolled out its Personalized Discovery Platform that uses Web and mobile data to make smarter recommendations. It learns from every consumer interaction to personalize content across channels and hardware.
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called out media brands and their executives by name.
The disconnect between what people say they think about online privacy and how they actually behave online has always been vast and confusing to the market. But in that gap there is great opportunity for publishers and advertisers to engage customers so much more creatively than they have in the past.