You are the cookie now, and this has big implications we are only beginning to glean. As data tracking and pooling gauge more intimate aspects of our existence, lawyers are poised to rush in. The ambulance chasers will now be pursuing data, too.
For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never could afford before.
One-to-one marketing isn't a new idea, but until now the technology didn't exist. Adidas takes a step into this world by integrating near-field communications (NFC) into its footwear and sports equipment in the hope that by triggering more than a billion touchpoints, it can gain data from consumers.
The digital native brand built its own DMP, runs its own programmatic buying, and plans to leverage this tech-savviness in bringing brand and performance advertising closer.
Financial investment firm Kennet Partners and co-investor Joe Wang made a $17 million investment in TreeHouse Interactive, a partner relationship management (PRM) provider, acquiring a majority ownership in the company.
Only a small percentage of consumers interested in the wearable computing market plan to buy an Apple Watch, and the majority are unconvinced of the device's usability.
Alibaba announced Wednesday it will be launching a new data center in Silicon Valley, with the intention of taking a piece of the U.S. cloud computing market.
Mobile usage is much more consistent throughout the day and evening than desktop or tablet activity. But when it comes to our likelihood to respond to a mobile ad, marketers may want to target the clear sweet spot: just before lunch.