• Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
    Marketers strive to understand interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge.
  • Broadway Gets A Standing Ovation From Retargeting
    Telecharge, the official ticketing agency for most of New York City's theatres, wanted to connect closely with patrons from the dozens of Broadway shows like "The Phantom of the Opera" and "Les Miserables," with the goal of engaging new audiences and capturing lost ticket revenue.
  • PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail
    PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers to build a fully functional ad server that connects digital behavior with direct mail took more than two-and-a-half years to build and test.
  • Political Online Ad Targeting Gaining Attention
    Priorities USA pulled out the big guns Tuesday for an advertisement that pits the U.S. presumptive Republican nominee Donald Trump against blacks and disabled voters. The ad will run in four swing states states.