The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing? Mondo, a digital marketing and tech talent agency, surveyed about 200 marketing executives to ask that question in its Future of Digital Marketing report.
Seems that Facebook's FBX exchange is no longer the golden opportunity it once was for the social network. At the same time, Facebook is trying to sell advertisers on its near-real-time targeting of Super Bowl audiences.
Practically every company innovates, but few wedding sites think about first-party data to accurately target native advertisements. Wedding site Lover.ly recently began offering ad units to brands, with a move toward targeting messages based on users' geographic location.
Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new brief. Most companies aren't even integrating what they know about the mobility of their own customers.
More than half -- 59% -- of American women made New Year's Resolution this year, according to a study from Influence Central that examines how much money women plan to spend in an effort to lose weight, get fit, eat healthier, and become an overall better person.
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial audiences than amounts of TV promotion.
Companies have more data than ever before, but as more connected devices come online, the responsibility of agencies and brands to protect that data increases. Tuesday at CES, Federal Trade Commission chair Edith Ramirez called the amounts of data being collected "risky," and warned that leaving a digital trail could do more harm than good.
One of the largest piles of personal data profiles lives in political campaigns and with politicians. They are among the biggest beneficiaries of big data -- but are also being solicited to scrutinize and possibly regulate data brokerage. See the problem there?