ADVIA Partners has developed technology that CEO John DeCaprio believes will become the answer to personalizing messages based on age and gender.
Some think millennials are generally less interested in going to the movies then previous generations, but data released Tuesday suggests ways brands can connect with these finicky moviegoers.
Puma wanted to gain better insights into its consumers, especially those who would come to the site and not make a purchase. Its marketing team used software to analyze Web site and cart abandonment rates, but seeing and aggregating the data never did much good without having the ability to take action.
Addressable targeting isn't just a U.S. trend, but a global goal. Part of the $30 million Signal secured in a Series E investment round will go toward opening new offices or adding to teams in other markets such as Australia, where the company also has a presence.
If it wasn't enough to learn that by November Facebook plans to shutter its advertising exchange, which enabled third-party ad-technology companies to purchase ads on the social network. Now Instagram, Facebook's subsidiary, will release business tools that offer individuals data on the posts that get the most engagement and gives them the ability to turn those posts into advertisements.