Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard data from consumer products goods companies that sell through Carrefour Markets. It allows the media agency to use CPGs' first-party data to target consumers with advertisements.
GfK MRI has partnered with data management platforms (DMPs) to develop 23 online advertising targets that bring actionable insights to political ad campaigns.
Using data to inform marketing decision has become the lifeblood of most companies, but the trouble comes when marketers mistake the algorithm for the person.
Engineers at the machine learning startup indico have been working to develop ad-targeting technology that let brands mine social media data and images in Facebook and Twitter, with Pinterest forthcoming, to gain greater insights about consumers.
Advertisements targeted based on an individual's online behavior are effective, but the perception of why they were targeted may have a much stronger impact on sales.
How do you get better at targeting people who are ignoring you? If you seriously think the answer is more display, albeit better and improved, you are seriously deluding yourself.