• by Laurie Sullivan , Staff Writer, January 15, 2015

More than half -- 59% -- of American women made New Year's Resolution this year, according to a study from Influence Central that examines how much money women plan to spend in an effort to lose weight, get fit, eat healthier, and become an overall better person.

The  research reveals 47% of women made the same number of resolutions they made last year. Most women are confident they will achieve their goals, with 85% believing they are between 75-100% certain they will keep their resolutions. Only 10% give themselves less than a 50% chance of achieving their resolutions, and 52% said they will rely on apps to help them achieve success.

New Year's resolutions also should tell marketers where to put campaign investments in early 2015. The women who made resolutions said they plan to accomplish the task even if it cost them big. Some 70% of women anticipate spending more than $500 to see success with resolutions, and 88% see the money they spend as justified because its helps foster a positive change.

About 54% anticipate spending this money throughout the year, with 21% anticipating upfront costs and expecting to burn through their resolution budget in the next three months.

The top resolutions center on health and fitness, with 43% saying they plan to get fit or exercise more, 43% planning to lose weight, and 42% to eat healthily.

Not all resolutions have to do with fitness. Some 28% of women who participated in the survey said they will take charge of finances. And while 7% said they want to launch a new business, 14% want to learn a new skill, and 8% want to go back to school, it's not all about business or money. Some 16% want to keep in better contact with friends and family, and 15% want to become more mindful.