Deb LevyMember since June 2014Contact Deb
Deb Levy is the Creative Director at CarrotNewYork, a firm that specializes in creating brand-sponsored education marketing programs for corporations, non-profits, and government agencies, all seeking imaginative, impactful ways to reach key consumers where they learn, live and play. Deb manages a team of developers, designers, illustrators and writers in the creation and production of digital games, websites, curriculum, videos, posters, songs and books.
Articles by Deb All articles by Deb
- Back To School ... And Beyond: Why Now Is Not The Best Time To Reach Teachers (And Teens) in
Want to reach teens? One of the best ways to do so is through teachers and classroom experiences. The messages are trusted, the engagement is deep, and when teens grapple with a topic, they evolve from being mere students to becoming ambassadors.
- Lost In The Supermarket? What Brands Can Learn From The Clash in
In 1979, the English punk rock band sang of rampant consumerism and disillusionment with the world - a timeless feeling that afflicts many a teen, whether coming of age in the post-disco era or today. The teen years are a time of rebirth, an awakening into a new world and a new consciousness of that world. Many teens look around and, perhaps for the first time in their lives, realize there are some serious problems. And they want to fix it.
- Teens And Video Games (Or, How I Learned To Stop Worrying and Love Minecraft) in
Yesterday was like every other day - talking at the back of my son's head, trying to get him to hear my words while he was engrossed in a video game. What made it worse was that my parents were visiting.
- Gaming As A Gateway in
Marketers looking to reach a teen audience should take cues from the makers of Minecraft and focus on harnessing the incredible passion and devotion that teens have for this and other digital games. For those who don't know, Minecraft is the incredibly successful 3-D game developed by Swedish developer Mojang that allows players to choose either the "survival" mode or the "creative" mode to build an entire fantasy world. According to a recent New York Times article, Nitasha Tiku, co-editor of Valleywag, noted that Minecraft has 100 million registered users and has essentially cornered the market for both boys and girls.