• ENGAGE:TEENS
    Offline Word Of Mouth Best For Teen Marketing
    Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leaders in Social Influence."
  • ENGAGE:TEENS
    Marketing To The Elusive Gen Z
    When you hear "Generation Z," what comes to mind? Lazy? Mindless tech drones? Millennial clones? Born between 1995 and 2012, Gen Z is often referred to as the "post internet generation," and is commonly lumped together with Millennials. Many people tend to see little difference between the two groups, but this couldn't be further from the truth.
  • ENGAGE:TEENS
    Teens 'Think Pink' As They Return To School
    For today's teens, August is the new September. Schools are increasingly going back into session in mid-summer, sometimes even in late July. Mid-to-late August has become the new standard in many communities, including mine in Fort Worth. Now, the outliers are the areas where students don't go back to school until early September, sometimes due to the political clout of the tourism industry in those regions.
  • ENGAGE:TEENS
    What Generation Z Wants
    Millennials have been the focus of public obsession for years now, as brands plot the best ways to get them to buy their products and pundits blame them for causing the demise of everything from retail to brunch (no, really). But it's time to start shifting focus from millennials to their younger counterparts: Generation Z.
  • ENGAGE:TEENS
    Teens Revolutionize Market Research
    In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Z is breaking. They think that if you're going to do research on teens, you should hire teens to do it.
  • ENGAGE:TEENS
    Mom Has The Money; Her Sons Can Get Her To Spend It
    Moms have typically exerted the greatest control over how money gets spent in any household. But influence over purchasing decisions can come from any source.
  • ENGAGE:TEENS
    Gen Z Changes Rules For Teen Employment
    Many of us have fond memories of summer jobs from our youth: working at sleep-away camps, amusement parks, public pools, etc. However, for today's teens, employment looks a lot different. The current issue of Time laments the end of "summer jobs" as we remember them. This phenomenon is complex and has many causes, but one of them is the rise of Gen Z and their specialized needs.
  • ENGAGE:TEENS
    Influencer Marketing The Gen Z Way
    Just as brands finally started to figure out what Millennials want, a new demographic has taken center stage. Enter Generation Z, a formidable group that will make up a quarter of the U.S. population by 2020 and account for 40% of all consumers.
  • ENGAGE:TEENS
    How To Get Generation Z To Jump Onto Your Brand
    If you're a business owner and you're not yet jumping onto the Generation Z bandwagon, you might want to reconsider. Made up of 84.7 million kids born between 1996 and 2010, there is no doubt that this generation has and will have enormous spending power, and it's vital for businesses to figure out how to better serve this high-spending demographic.
  • ENGAGE:TEENS
    Prepare For Gen Z Mom, The Ultra Millennial
    Millennial moms, with their natural digital savvy and often progressive views of family, forced a major change in marketing. But you ain't seen nothing yet.
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