• ENGAGE:TEENS
    Common Threads Bind Gen Z And Boomers
    It's hard to imagine that a generation in its 60s and 70s would have anything in common with kids under the age of 22 but the evidence is everywhere and it shouldn't be surprising. Gen Z, people born in 1995 and later, are protesters, social-justice marchers, and spendthrifts just like their hippie aunts, uncles, parents and even grandparents.
  • ENGAGE:TEENS
    The Tech-savvy And Pragmatic YouTube Generation
    Generation Z is taking over the spotlight and making some serious waves in the process, says Monotype in an analysis of GenZ experience. GenZs are the first true digital natives, born between the late 1990's to the mid 2000's.
  • ENGAGE:TEENS
    Teens Say Goodbye To Romance
    Remember dating in your youth? Asking out a crush to dinner and a movie? Getting there and back in a car you, your date or someone's parents owned? These are all milestones of adolescence, strong memories that trigger powerful emotions ... and antiquated relics that Gen Z is increasingly consigning to the dustbin of history.
  • ENGAGE:TEENS
    Generation Z Speaks Their Minds
    It seems protests are the new norm and Generation Z has been at the heart of much of the activity.
  • ENGAGE:TEENS
    Offline Word Of Mouth Best For Teen Marketing
    Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leaders in Social Influence."
  • ENGAGE:TEENS
    Marketing To The Elusive Gen Z
    When you hear "Generation Z," what comes to mind? Lazy? Mindless tech drones? Millennial clones? Born between 1995 and 2012, Gen Z is often referred to as the "post internet generation," and is commonly lumped together with Millennials. Many people tend to see little difference between the two groups, but this couldn't be further from the truth.
  • ENGAGE:TEENS
    Teens 'Think Pink' As They Return To School
    For today's teens, August is the new September. Schools are increasingly going back into session in mid-summer, sometimes even in late July. Mid-to-late August has become the new standard in many communities, including mine in Fort Worth. Now, the outliers are the areas where students don't go back to school until early September, sometimes due to the political clout of the tourism industry in those regions.
  • ENGAGE:TEENS
    What Generation Z Wants
    Millennials have been the focus of public obsession for years now, as brands plot the best ways to get them to buy their products and pundits blame them for causing the demise of everything from retail to brunch (no, really). But it's time to start shifting focus from millennials to their younger counterparts: Generation Z.
  • ENGAGE:TEENS
    Teens Revolutionize Market Research
    In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Z is breaking. They think that if you're going to do research on teens, you should hire teens to do it.
  • ENGAGE:TEENS
    Mom Has The Money; Her Sons Can Get Her To Spend It
    Moms have typically exerted the greatest control over how money gets spent in any household. But influence over purchasing decisions can come from any source.
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