• ENGAGE:TEENS
    How *NOT* To Engage Teens
    Last month I shared "The Ultimate 2017 Guide to Marketing to Teens." It offered six pointers for making 2017 a wonderful year. The tips were: tell lies, ignore facts, be offensive, make threats, look backwards and ignore experts. I will confess right now that I must have been under the influence of a powerful psychoactive substance when I wrote this. These tips are exactly NOT how to engage with teens (or anyone else).
  • ENGAGE:TEENS
    Film Crew
    Teens today have more entertainment options at their fingertips - literally and figuratively - than any generation of youth before them. It's for exactly this reason that traditional entertainment industries are so worried about how to attract and retain young audiences.
  • ENGAGE:TEENS
    For Teens, 'It's A Mall World' No Longer
    The recently concluded holiday season was a brutal one for brick-and-mortar retailers. Consumer spending didn't materialize the way department-store chains were hoping, and the repercussions have been swift and harsh. Macy's announced it was closing 68 stores and cutting 6,200 jobs, sending its stock down 14% the next day. Kohl's reported disappointing holiday sales and lowered its 2017 outlook, causing its stock to plunge 19%. Sears, meanwhile, announced the closure of 41 Sears stores and 109 Kmarts.
  • ENGAGE:TEENS
    Building Experiences
    Being digital native impacts everything teens do, from meeting and communicating with friends to learning in and out of school or browsing, shopping and traveling.