Next Thursday, June 2, is Wear Orange Day. It's a day dedicated raising awareness around gun violence across the country. No matter how people might feel about guns or the Second Amendment or concealed carry or arming teachers, most people can agree that too many kids and teens are killed by firearms every year.

Teens aren't historically known for thinking about their health and wellness on a regular basis. Instead, they're thought to have passion for video games, binge watching TV, and eating junk food. While it's true that they still are more likely than the average person to consume food and drinks that are nutritionally bankrupt-mostly because they can get away with it more readily than adults-they are also cognizant of how their behaviors and choices now affect their wellness both now and in the future.

Don't look now, but Millennials and Gen Z are re-writing the book on what looks good. By popular demand, Mattel's iconic Barbie is now available in three different body types, and a greater diversity of skin tones. Once-cheeky Abercrombie & Fitch is suddenly all about the clothes, and features a rugged model with a beard and a man-bun as the face of its Spring 2016 line. Wholesome braids and bangs are back in vogue. Some of the icons of so-called "women's fashion" are men, transgender women and gender-fluid. Differing body types and abilities are now celebrated.

Every brand looks to the future, thinking about the next generation of customers and how to connect with them. The popularity of video has boomed in recent years, and a new study from Defy Media, a digital entertainment company, solidifies the importance of video in connecting with the next generation.