• ENGAGE:TEENS
    It's Always Time For A Change
    It's easy to say "teens" but it's a whole lot harder to pin down what it means. Sure, there's the simple chronological definition (with a bit of blurring at either end) but being a teen means more than being between 13 and 19. Understanding a teen, as every parent of one knows, is an impossible task. Part of the challenge is that teens are at least as diverse as any other group, and the other part of it is that people change more physically and emotionally over the course of their teenage years than at any other time of their ...
  • ENGAGE:TEENS
    The 'G' Word
    The term feminism may be out of fashion with teen girls, but the concept of being a strong, confident, empowered woman most certainly is not. In recent weeks, several brands have entered the conversation around how we perceive girls in today's world. They are multifaceted modern young women-simultaneously tough and feminine, savvy and pretty. Brands are showing their support by showcasing such complexities in their campaigns and forming a bond of mutual respect with their teen girl consumers.
  • ENGAGE:TEENS
    The Dog Days Of Summer
    August can be tough for some teens. It's a time when boredom settles in-a time when the excitement of summer has already subsided but the school year hasn't yet begun.
  • ENGAGE:TEENS
    Lost In The Supermarket? What Brands Can Learn From The Clash
    In 1979, the English punk rock band sang of rampant consumerism and disillusionment with the world - a timeless feeling that afflicts many a teen, whether coming of age in the post-disco era or today. The teen years are a time of rebirth, an awakening into a new world and a new consciousness of that world. Many teens look around and, perhaps for the first time in their lives, realize there are some serious problems. And they want to fix it.