There's no doubt that teens will play a major role in whatever the Next Big Thing is in 2011, and digital environments are definitely a frontrunner.

Savvy marketers should have social networks like Facebook as a key part of their marketing-communications mix -- and most all do, of course. But it does not stop with a Fan page. As marketers we must closely follow Facebook changes and adaptations to stay on top of the new communication trends to adapt our engagement relationship with Fans.

Imagine an online world where Facebook, Google, Twitter, Microsoft and Yahoo joined forces through a unified public service campaign to convey that cyber-bullying isn't tolerated within any of their communities, websites, games or applications.

Technology is abundant, the Internet is cluttered, marketing is everywhere and consumers have more options than they'll ever need. The audiences that technology grew up with (Gen X, Boomers) are all but captive to brands. The audience that grew up with technology (teens, Millennials) are not wooed by glitz and glamour. They're used to technology, because it's always been there.