• ENGAGE:TEENS
    Hey, World, Slow The #%*& Down!
    Let me let you in on a little pet peeve of mine: Rushing the end of summer. You know who is the most guilty of this? You are. Yeah, sure, marketers want to get in front of customers early and often and that's totally cool, but talking about back to school in July is a little too much. But it gets worse. My local grocery store has end-caps up for Halloween. In August. Seriously, can we ratchet things down a little and let summer roll on at its normal lazy pace?
  • ENGAGE:TEENS
    The Youth Vote
    We're in the home stretch of the 2016 election, and it's not just the Presidential candidates working on their campaigns. Brands from all categories, from automakers to fast food chains, are capitalizing on this spike in public interest around politics with ads that reference issues and poke fun at the political circus.
  • ENGAGE:TEENS
    Today's Teens Keep It Clean
    Every generation is faster-living than the one before it. The rise of digital, mobile and social media has fueled an explosion of high-risk behavior. And with drug culture permeating society, teens are using controlled substances more than ever before.
  • ENGAGE:TEENS
    Is Motivating Teen Interaction like Herding Cats? Not if you've got the right CTAs
    Ask any parent today and they'll likely tell you how hard it is to get a teenager to do anything. One could argue that this is hardly unique to this particular generation of teenagers, but rather, part of the universal adolescent experience.