• ENGAGE:TEENS
    Bah, Humbug!
    When I was a kid, more decades ago than I'd like to admit, I got a Christmas gift that I was really excited about. I'm a little hazy about the particulars but I'm pretty sure it was a dump truck that was meant to produce exhaust as you played with it. (This was obviously before climate change, when pollution was still fun.) On the 26th, when my grandparents came to visit, I wanted to show it to my grandfather. Unfortunately it wouldn't work and I was really upset. He tried to fix it but couldn't and told me it was ...
  • ENGAGE:TEENS
    Getting Personal With Young Consumers
    Teens are limiting their social circles by choice. Our report found that only 30% of teens aged 14-17 have a large social network, compared to 45% of 18- to 34-year-olds. Teens have seen the effect that mass-scale social media has had on their older counterparts and don't want to repeat the same mistakes. When they first arrived on social media, Gen Ys strived to attain vast, extensive networks, but eventually realized that many people in the group of "friends" they had acquired were little more than acquaintances and random connections that added little to their lives. Teens, on the other ...
  • ENGAGE:TEENS
    Teens And Online Privacy: It's More Complicated Than Marketers Think
    Conventional marketing wisdom suggests that teens don't care about online privacy. It's assumed that teens worry less about sharing private aspects of their lives online, but that line of thinking is inaccurate.