• ENGAGE:TEENS
    The Gender Genie Isn't Going Back In The Bottle
    To continue the historic march of progress, President Trump yesterday rolled back President Obama's guidelines regarding transgender students' rights to use the school restrooms corresponding to their gender identity. However one may feel about this particular development, the gender genie is not going back into the bottle and a growing number of brands and media companies seem to have gotten the memo.
  • ENGAGE:TEENS
    It's A Date
    Teenage Gen Zs are forming romantic relationships in a post-apocalyptic world, and they're learning from the mistakes that Millennials have made before them. Much as with social media, Millennials are playing the role of guinea pig. Millennials adopted social media in their formative years, made plenty of mistakes, learned some lessons, and paved the way for Gen Zs who have adopted a wiser approach to crafting their digital personas.
  • ENGAGE:TEENS
    What Snapchat Teaches About Teen Marketing
    So far, the year's top business story has been the long-awaited Snap Inc. IPO. The company plans to go public next month in a $3 billion offering which could give it a market cap of up to $25 billion. The IPO outlines how the company's signature Snapchat product boasts 158 million daily users, who consume over 10 billion videos each day. Snap Inc. grossed over $400 million in revenue last year and is aiming for $1 billion this year.
  • ENGAGE:TEENS
    Gen Z: Throwback Thinking In A Digital Age
    The newest insights on Generation Z aren't stemming from this demographic's status as digital natives, the ease with which they leap between apps and platforms, or their lightning-fast swiping talents. It's often overlooked that for all their techno-savviness, this generation - 25% of the U.S. population alone - is also navigating similar economic and global political questions as the ones faced by their great-grandparents. The high value they place on relationships, along with consumer savviness and a willingness to take on hard work are the results of the pressures they face, possibly putting their parents' generation to shame.
  • ENGAGE:TEENS
    Digital Natives Are Changing News Reporting, And That's A Good Thing
    It's easy for those of us who remember life before mobile devices and a ubiquitous internet to stereotype teens as rabid, but not particularly mindful, content consumers. We may see them as narcissistic, with their constant selfie-taking and snap sending. What we probably don't see is that their mobile habits and constant usage make them the first generation of "MoJos," or mobile journalists, who will shape the future of reporting.