• ENGAGE:TEENS
    Lo-Fi Hits A New High
    For years, tech companies have been striving to make highly sophisticated products that replicate or supplement the real world. But 3D-TVs have officially failed and augmented reality is still struggling to become part of our daily lives; meanwhile lo-fi is having a moment in the form of pixilated graphics and archaic web design. Teens in particular seem to be drawn to the counterculture movement (surprise, surprise).
  • ENGAGE:TEENS
    How Can Political Marketers Win With Young Voters?
    Political marketing to young voters is big business. One report suggests that parties spent more than $100 million marketing to youth groups in 2010. And it's no wonder why: Politicians who want to win the White House in 2016 need to engage teens-and they need to do it soon. After all, today's 15-to-19 year olds will help elect the next president.