• ENGAGE:TEENS
    3 Essentials For An Online Diet
    My teenage son's summer reading assignment is Ray Bradbury's "Fahrenheit 451." He will put off reading it until the last minute; I happily re-read it as soon as it appeared in the house.
  • ENGAGE:TEENS
    Back-to-School Blues
    Another "Back-to-School" season is upon us. Second only to holiday spending, this time of year presents a major sales opportunity for retailers. Unfortunately this back-to-school season has started off lackluster. Last week, stores such as Wal-Mart, Macy's and Kohl's reported less than stellar earnings for their latest quarters. Even more disconcerting is the fact that they issued concerned outlooks about the ever-important back-to-school and holiday seasons.
  • ENGAGE:TEENS
    Marketers Turn To Cultural Trends To Drive Interest In Cars
    It's no surprise that auto industry is in trouble, particularly when it comes to teens. Young drivers continue to drive less, buy fewer cars, and make more use of alternate forms of transportation than in years past. In recent years, several automotive brands have tried using ad campaigns and technology integrations to make cars cool again, but the result has been more functional than fun. But automakers and marketers keep trying! Some of their latest attempts to get teens into cars (literally!) are taking advantage of some cultural trends to add an aura of coolness to their campaigns to reach ...
  • ENGAGE:TEENS
    Television, Print, Point of Sale? Obsolutely!
    I have a 3-year-old son who is obsessed with YouTube. He has had an iPad or iPhone in his hands since he came out of the womb. Okay, not really, but you get the idea. Don't judge too quickly - we focus on innocent, educational content, i.e., what sound does an oboe make, where do wolves live, etc. When my 12-year-old nephew stayed over recently, I spotted him searching for "motorcycle crashes" on YouTube, which startled me a bit, but it also got me thinking more about kids today and their comfort level with tablets, cell phones, and computers from ...
  • ENGAGE:TEENS
    Social Media Usage: What Marketers Can Learn From The Kids
    Is Facebook losing its cool factor?