• ENGAGE:TEENS
    You Might Be A Redneck If ... You're A Teen Into The Latest Pop Culture Trend
    After years of pop culture and reality TV focusing on the beautiful and privileged (think "America's Next Top Model" and "Keeping Up With The Kardashians"), the trend as lately shifted to a more rustic flavor (think "Buck Wild" and "Swamp People"). And today's teens can't get enough of the redneck trend, from fashion to music to TV.
  • ENGAGE:TEENS
    Facebook Is Losing Its Luster
    With a user base that has surpassed one billion, Facebook would be the third-largest country in the world, having a population greater than the United States and with only China and India in its sights. However, the once-burgeoning social network is starting to lose its fan base. Teenagers, the trendsetters of all things digital, appear to be leaving the social party in favor of other platforms, specifically ones that appeal to more niche categories and capitalize on specialization, exclusivity, and most importantly, privacy.
  • ENGAGE:TEENS
    How Brands Are Passed Down (And Up) Between Generations
    Teens might prefer to hit their favorite stores with friends, but they're not afraid to buy the same brands as their parents. In fact, teens think it's cool to share a passion for a brand with mom or dad. We reached out to roughly a dozen teens, and they told us how their families influence each other's shopping habits. Here's a look at how all those brand recommendations take place.