by Steen Andersson on Apr 22, 11:00 AM
The best way for a typical retailer or brand to engage teens on mobile is to start by building a segmented text messaging program which allows you to communicate to teens with a separate voice and set of relevant offers just for them.
by Morgan Stewart on Apr 8, 8:25 AM
Lessons from Bieber, a Soulja, and "The Duck Song."
by Doug Akin on Apr 1, 10:41 AM
Forget about hitting teens with circulars and brochures, and start thinking about ways to engage teens through leveraging content channels and embracing technology to make your products stand out. Creating a dialogue with teens is essential, and the last time I checked, you still can't talk to a print ad and get a response back.
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