Teens + Mobile + Retail = $
    The best way for a typical retailer or brand to engage teens on mobile is to start by building a segmented text messaging program which allows you to communicate to teens with a separate voice and set of relevant offers just for them.
    The Eyes Have It
    Lessons from Bieber, a Soulja, and "The Duck Song."
    Your New Spokesperson: The Tech-Savvy Fashionista
    Forget about hitting teens with circulars and brochures, and start thinking about ways to engage teens through leveraging content channels and embracing technology to make your products stand out. Creating a dialogue with teens is essential, and the last time I checked, you still can't talk to a print ad and get a response back.
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