• ENGAGE:TEENS
    Gen Z At The Movies: Re-imagining The Cinema Experience
    The power of The Force is a very good thing for millions of fans, and especially for Hollywood and movie theaters. In 2015, thanks in large part to Star Wars: The Force Awakens, U.S. box offices reached record revenue of $11 billion. And analysts predict that stocks for theater operators like AMC Entertainment will also enjoy the "Star Wars bump."
  • ENGAGE:TEENS
    A Unique Generation
    Gen Z is pre-programmed to aspire to independence and individuality. They were raised by Xer parents who were known for their self-reliance in their own youth and wanted to instill the same qualities in their children. As young kids, Z's were pushed to find their own way; this is in contrast to Millennials, who were heavily supported by helicopter parents.
  • ENGAGE:TEENS
    The Changing Face Of Teen Talent (And What It Means For Your Brand)
    Every generation has its teen idols. Baby Boomers had Elvis and Frankie Avalon. Gen X had Kirk Cameron and Jason Bateman. The oldest Millennials had the New Kids on the Block.
  • ENGAGE:TEENS
    Post-Millennial And Participatory Media
    The characteristics that define this generation are their inherent comfort with social media and video, in particular.