• ENGAGE:TEENS
    To Be (Social) Or Not To Be
    It is difficult for me not to discuss the recent Abercrombie & Fitch (A&F) controversy while on the topic of teens. A&F is a brand that is nearly 100% focused on the teen market and has always communicated in a very, um, distinctive way with them. But has the company's CEO, Mike Jeffries, now alienated the core consumer that made the brand the success it is today?
  • ENGAGE:TEENS
    Coming Of Age In A Culture Of Fear
    The world is a scary place, even for teens. They're coming of age in a time when bad things happen to good people on a mass scale, a time in which a normal day can turn ugly in the blink of an eye. Their young lives have been marked by horrific events: 9/11, Virginia Tech, and, in the past year, shootings at a crowded Colorado movie theater and Sandy Hook Elementary School.
  • ENGAGE:TEENS
    How Colleges Can Engage Prospective Students Socially
    As the spring 2013 semester concludes, college admissions officers must shift their focus to a new group of prospective students. Admissions departments need to recognize that this group is constantly connected to the Internet and their social media accounts. Therefore, the antiquated recruitment practices of many institutions must shift to include multi-channel, digitally inclusive tactics. In order to reach these potential applicants, they need to actively engage them through these platforms. According to a survey conducted by Zinch, about two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media ...
  • ENGAGE:TEENS
    When Is Too Much Too Much?
    I want to focus on a personal favorite topic, which seems appropriate here - clothes shopping. More specifically, how much are teenage consumers spending on clothing and what are their style preferences?