Yes, teens are fickle and sometimes hard to reach. But, in the spirit of the Thanksgiving holiday, we should consider taking the time to thank them for their role in a creative renaissance happening today.
Think about your own efforts to reach a teen audience. Do you tap into any of these entrepreneurial instincts?
Looking at a few recent trends and partnerships across the retail landscape, I've provided a look into a few key areas that will likely be capturing the attention and interest of young shoppers as we head into 2011.