Why Marketers Should Be Thankful For Teens
    Yes, teens are fickle and sometimes hard to reach. But, in the spirit of the Thanksgiving holiday, we should consider taking the time to thank them for their role in a creative renaissance happening today.
    Steve Jobs, Teen Idol?
    Think about your own efforts to reach a teen audience. Do you tap into any of these entrepreneurial instincts?
    Make The Shopping Experience More Playful
    Looking at a few recent trends and partnerships across the retail landscape, I've provided a look into a few key areas that will likely be capturing the attention and interest of young shoppers as we head into 2011.
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