• ENGAGE:TEENS
    Avoiding 'Jackie Paper' Syndrome
    As the app space has matured, marketers have become savvier about the cost of acquiring loyal customers. There's one notable exception: those marketers who are targeting tweens and teens. This group is apparently happy to be in constant customer acquisition mode, forever welcoming new customers through the front door while watching them exit through the back. This is Jackie Paper syndrome.
  • ENGAGE:TEENS
    Funny Or Die: Using Humor To Connect
    Most marketers are eager to engage teens and win them over for years to come. Many, however, are baffled when it comes to using humor to connect with this coveted audience of tech-savvy, multiscreen-using consumers.
  • ENGAGE:TEENS
    The Social Star
    As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats-namely YouTube, Instagram, and Tumblr-their interest in traditional celebrities has waned. According to the pop-culture issue of The Cassandra Report, 14- to 18-year-olds under-index on liking to talk about celebrities with friends (34%), being inspired by celebrities (34%), and feeling that celebrities are relatable (21%). Social media personalities are filling the void; teens are turning to this new set of tastemakers, who happen to be regular teens, just like them.
  • ENGAGE:TEENS
    Why Chatbots Are The Next Frontier In Teen Marketing
    Will brands soon engage with teens using chatbots?
  • ENGAGE:TEENS
    Back To School ... And Beyond: Why Now Is Not The Best Time To Reach Teachers (And Teens)
    Want to reach teens? One of the best ways to do so is through teachers and classroom experiences. The messages are trusted, the engagement is deep, and when teens grapple with a topic, they evolve from being mere students to becoming ambassadors.