• ENGAGE:TEENS
    Teens And Tunes And YouTube
    Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is in transition like never before. Second, streaming is where the action is.
  • ENGAGE:TEENS
    Dorm Decor That Makes The Grade
    It may be the middle of summer, but kids and families are already thinking about back-to-school as brands and retailers bombard them with deals and sales. For 17- and 18-year-olds, back-to-school = off-to-college and their first foray into freedom from their helicopter parents. And their parents want to ensure their children are well set-up to succeed in college, and that means supplying them with everything from traditional school supplies to cool tech devices to a fun and functional dorm room.
  • ENGAGE:TEENS
    Why Peer-to-Peer Selling Is Taking Off And What Companies Can Learn From It
    According to the Wall Street Journal, more startups are turning to a tried-and-tested business approach to sell to tweens and teens: the direct-sales model. Young sales reps-some are as young as 12-host parties to sell things like lip gloss, jewelry and accessories to friends and to friends of friends. Combined with e-commerce and social media, these startups are finding new customers and seeing high growth.
  • ENGAGE:TEENS
    Teens And Video Games (Or, How I Learned To Stop Worrying and Love Minecraft)
    Yesterday was like every other day - talking at the back of my son's head, trying to get him to hear my words while he was engrossed in a video game. What made it worse was that my parents were visiting.