• ENGAGE:TEENS
    Dressing The Consumers Of Tomorrow
    Our culture has ingrained in us the need to constantly look forward and chase the next best thing. The grass always seems to be greener on the other side of the fence, and this notion trains us to continually think ahead for what's to come. In high school, you're dreaming about the years of college freedom that lie ahead.
  • ENGAGE:TEENS
    Battling Boredom
    Back in the pre-digital age, teens got bored a lot. This happened when they had nothing to do or there was nothing on TV, and they generally solved the problem by going to the phone (it didn't live in their pocket) and calling up a friend or by finding something to do in or around the house.
  • ENGAGE:TEENS
    Getting Scandalous To Reach Screenagers
    What "Scandal" can teach CMOs about marketing to screenagers.
  • ENGAGE:TEENS
    The Power Of Volunteens
    A couple weeks ago I chaperoned a camping trip for my son's class, sharing a cabin and a few days with eight pre-teen boys and daytime activities with all 82 students. There were plenty of stories.