• ENGAGE:TEENS
    Why Teens [Heart Emoji] Instagram
    It's no secret that teens love to document their lives and consume others' on Instagram. Drawing from a survey in spring 2015, teens identified Instagram as the "most important" social network out there. To prove just how important teens find this medium, take a look at these eye-opening stats from Instagram users, ages 13 to 24.
  • ENGAGE:TEENS
    Look To Engage Teens In More Positive Ways
    I recently attended an event at MIT, "Coming of Age in Dystopia: The Darkness of Young Adult Fiction," that looked at the dark world of teen fiction. It was a panel discussion that featured moderator Marah Gubar, a professor of literature at MIT; Kenneth Kidd, a University of Florida professor who focuses on children's literature and Kristin Cashore, author of "Graceling," "Fire" and "Bitterblue." It was an interesting talk that highlighted the impact media can have on teens; as well as the responsibility of those who engage teens, through media or otherwise.
  • ENGAGE:TEENS
    Trans(itioning) Societal Norms
    Millennials were the first generation of youth with a majority to openly support gay rights. Through their vocal efforts, society as a whole has become more accepting - most Americans now support gay marriage and current culture is inclusive of the gay community. Today's teens have picked up the mantle; "young consumers see a need to achieve the same degree of acceptance and equality for transgender individuals," notes our Gen Z issue. Through teens' efforts and activism around this issue, societal perceptions are gradually beginning to shift.
  • ENGAGE:TEENS
    How To Engage The Empowered Teen Employee
    As the U.S. economy and job market has improved, so have the prospects of today's teen employees. Generation Z has more employment options now than in the last five years, when they first entered the job market. It's easier now for teens to leave their jobs for a better opportunity or if they feel that their current role isn't a good fit.
  • ENGAGE:TEENS
    Parents Of Teens Are Learning New Roles
    A new baby truly only needs food and sleep in the first few months of his or her life. A teenager, on the other hand, requires much more. It seems as if the list of needs grows even faster than the rate of their height, from clothes that fit to face and body care, as well as school supplies and sporting equipment. Not considered splurges, such as new fashion accessories or video games, these necessities often fall under household budget (and do not come out of the Gen Z's allowance, summer job or savings account).