It's important to look deeper into the shifts that are occurring in consumer behavior and not just the tactics. Make sure you utilize proven tactics efficiently, dive deeper into what will really work, and provide value beyond the initial interaction.

It's no secret that marketing to teenage girls has always been challenging. The good news is that reaching this audience is not an impossible task. In fact, here are 10 emerging best practices to consider when preparing to connect with teenagers.

Being part of what is already going on in their lives and contributing to their ability to express themselves is the way to get their attention on Facebook.

The world is about to get a whole lot smaller for digital marketers. Geo-targeting will continue to birth a new wave of technologies, experts, and devices built to deliver relevant information based on where you are, not just who you are. Brands can prepare by adopting a new framework for how it will serve the expectations of consumers and it should be surprise that the youth market will once again be at the forefront of this revolution.