• ENGAGE:TEENS
    Engage With Teens - Then Disappear
    In the past several months, there has been growing interest in apps and sites that allow teens to share information in anonymous or ephemeral ways. This isn't a new phenomenon. The explosion of mobile devices and always on audiences have accelerated the growth and adoption of this type of technology, particularly among teens, as is evident through even a casual scan of the sorts of secrets that are being shared.
  • ENGAGE:TEENS
    Big Businesses Are Betting On These Entrepreneurs
    In the '90s film "Don't Tell Mom The Babysitter's Dead," a teenage character portrayed by Christina Applegate lies about her age to land a fashion gig at a company that makes school uniforms. (Spoiler alert!) She ultimately saves the company, and her boss is praised for having hired a teen to get the youth perspective. What once was a Hollywood fantasy has become reality.
  • ENGAGE:TEENS
    Provocative Advertising: 5 Important Tips For Marketers
    Anything edgy sells, and companies that market to teens know it. From Victoria's Secret to Science World, more and more companies continue to produce provocative ads in the hopes of catching the attention of today's teen.
  • ENGAGE:TEENS
    Gaming As A Gateway
    Marketers looking to reach a teen audience should take cues from the makers of Minecraft and focus on harnessing the incredible passion and devotion that teens have for this and other digital games. For those who don't know, Minecraft is the incredibly successful 3-D game developed by Swedish developer Mojang that allows players to choose either the "survival" mode or the "creative" mode to build an entire fantasy world. According to a recent New York Times article, Nitasha Tiku, co-editor of Valleywag, noted that Minecraft has 100 million registered users and has essentially cornered the market for both boys and ...