• ENGAGE:TEENS
    Knowing The Written Rules Of Teen Engagement
    Marketers recognize that social media channels are often the fastest path between them and the young audiences so many covet. Most know all about the Children's Online Privacy Protection Act (COPPA) and limit their activities to kids over the age of 13. But how many marketers know the more subtle rules of connecting with teenagers through social media? Often the onus is on the teen and their parents but marketers should at least be aware of some of these written - but unknown - rules for teen engagement.
  • ENGAGE:TEENS
    A Common Cause
    It's not just adults who are paying close attention to the news emanating from various parts of the globe about recent terrorist activities. Teens are watching, too, having been raised by realist Gen X parents who are less likely than their predecessors to see a need to shelter their maturing children from unpleasant world events. To do so would be quite difficult, as news stories regularly infiltrate their social media feeds. Even the inspirational and usually uplifting sphere of Instagram included references to the recent attacks in Paris and Beirut, not to mention the posts they would have seen on ...
  • ENGAGE:TEENS
    Traveling Beyond Millennials: Get Ready For Generation Z
    If you're tired of talking about Millennials and how they've forced us to rethink and reshape the world of travel, you should know there's another generation waiting in the wings that's even bigger and potentially more lucrative that will no doubt put their own stamp on the way our industry operates. It's Generation Z-those born from roughly the mid-'90s-the oldest of which are turning 20 years old and looking toward college graduation and adult life.
  • ENGAGE:TEENS
    How Technology Is Disrupting Education And The Opportunity For Brands
    As the growing student debt crisis painfully highlights, the cost of a traditional college education has become very burdensome for many students and new grads. It's just a matter of time before a startup comes in and disrupts the sector, in the same way Uber did with the taxicab industry.