• ENGAGE:TEENS
    Teens, Brands And Shopping Behavior
    The whirlwind of holiday shopping is underway. The National Retail Federation projects U.S. retail sales of more than $600 billion during November and December, a 3.8% increase over 2013. Per-shopper spending is expected to reach nearly $600, higher than any point in the past seven years. This is excellent news for merchants across the country.
  • ENGAGE:TEENS
    5 Trends For 2015
    As 2014 nears to a close, here are a few key trends that will rise to prominence in the coming year. These growing shifts are all intrinsically tied to teens' cultural interests and personal habits. As their lives evolve and what's cool is constantly in flux, marketers need to be on top of these changes in teens' mindset and attitudes in order to find the best ways and most relevant content to reach young consumers.
  • ENGAGE:TEENS
    Building A Lifelong Connection With Teen Customers
    I recently had an a-ha moment. I'm aging myself here, but it happened during my 20-year high school reunion.
  • ENGAGE:TEENS
    Digital Citizenship For Marketing
    As we actively seek out teens through digital media, we still have an obligation to keep them safe online.