ENGAGE:TEENS
by Greg Peverill-Conti on Nov 28, 11:00 AM
The whirlwind of holiday shopping is underway. The National Retail Federation projects U.S. retail sales of more than $600 billion during November and December, a 3.8% increase over 2013. Per-shopper spending is expected to reach nearly $600, higher than any point in the past seven years. This is excellent news for merchants across the country.
ENGAGE:TEENS
by Melanie Shreffler on Nov 20, 10:50 AM
As 2014 nears to a close, here are a few key trends that will rise to prominence in the coming year. These growing shifts are all intrinsically tied to teens' cultural interests and personal habits. As their lives evolve and what's cool is constantly in flux, marketers need to be on top of these changes in teens' mindset and attitudes in order to find the best ways and most relevant content to reach young consumers.
ENGAGE:TEENS
by Aaron Paquette on Nov 13, 10:00 AM
I recently had an a-ha moment. I'm aging myself here, but it happened during my 20-year high school reunion.
ENGAGE:TEENS
by Filiz Soyak on Nov 6, 11:13 AM
As we actively seek out teens through digital media, we still have an obligation to keep them safe online.
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