When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept
    Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.
    Is It All That Different?
    As a closer-to-40-than-30 father of a baby girl, I'm well out of my league to talk about the life of a teenager from a first-hand or parental perspective. But as a marketer and technophile, my daydreams are often filled with golden rays and Andy Rooney's voice saying "when I was a kid ... we didn't even have email. We didn't have instant messenger. We didn't text each other in class; no, we passed notes."
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