Marty OrzioMember since February 2015Contact Marty
- Chief Creative Officer Grupo Gallegos
- Huntington Beach California
- 92648 USA
Articles by Marty All articles by Marty
- Won In Translation in
Recently, I've become aware of the value of a good translation. Perhaps it would have occurred earlier in my life, say, if I had called the IT guy and he shocked me by translating his instructions, but that did not happen. I am, rather, referring to the kind of translations that we do in our agency, of advertising from English to Spanish.
- Why Aren't More Hispanic Shops In Adland's Vanguard? in
Perspective is everything, I suppose. I began to appreciate how difficult clients have it, as most of them come from the general market as I do, and, like I did, they have to confront their own preconceptions. I went outside the general market to find the inside track.