Ed Nevraumont

Member since September 2014Contact Ed

CMO at A Place for Mom, North America's largest senior referral service.

Are You 'Fighting The Last War' In Your Boomer Marketing? in Engage:Boomers on 01/08/2015
When I search for "fighting the last war" in Google, I get 245 million results. Many of the articles are about how generals often train their armies for tactics that are already obsolete or they go into specifics, like how the Maginot Line was built to protect France from a WWI version of Germany. Another set of articles are about metaphors of the saying: "Microsoft is fighting the last war by buying Nokia's handsets," or "Investors are fighting the last war using techniques that will only lose them money now."
Facebook And Boomers: Connection, Wisdom & Meaningful Experiences in Engage:Boomers on 09/29/2014
There are many compelling business reasons for an organization to leverage Facebook to engage with consumers, most center on the benefit of establishing a direct line of contact with your customers for providing information and receiving real-time, first-hand feedback. The larger your Facebook following, the more opportunity, but if you aren't attracting and engaging your desired target demographic, the long-term rewards and impact on customer relations will fall flat.

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