Tom Denari is President & Chief Strategy Officer of Young & Laramore advertising.
Based in Indianapolis, Y&L was recently named one of Advertising Age’s 40 best places to work. And, in 2103, Adweek identified Y&L as “the” agency in Indiana.
Tom has lead the brand strategy development for a wide variety of brands, including: Brizo: Delta Faucet's premium faucet brand, KraftMaid Cabinetry, Angie's List, Goodwill Retail Stores, Scotts Lawn Service, Stanley Steemer and Steak n Shake restaurants, to name a few.
Continually questioning the conventional wisdom of rational communications platforms, Tom studies how emotional and non-rational influences affect consumers’ buying decisions. His writing on consumer behavior and brand strategy is regularly featured in Advertising Age.
Tom has an M.B.A from the Kelley School of Business, Indiana University-Bloomington, and a B.A. in Economics from Wabash College.
- The Next Competitive Advantage: Being A Little More Human in
MAD on
01/06/2026
Marketers have spent decades trying to outsmart human irrationality, smoothing every flaw and predicting every action. But behavioral science keeps proving that people don't behave the way the data
suggests they should.
- When People 'Buy' For The 'Wrong' Reason in
Marketing Daily on
10/22/2014
As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the messaging has to "be emotional." Let's take these one
at a time.