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Tom Denari

Member since November 2008Contact Tom

Tom Denari is President & Chief Strategy Officer of Young & Laramore advertising. Based in Indianapolis, Y&L was recently named one of Advertising Age’s 40 best places to work. And, in 2103, Adweek identified Y&L as “the” agency in Indiana. Tom has lead the brand strategy development for a wide variety of brands, including: Brizo: Delta Faucet's premium faucet brand, KraftMaid Cabinetry, Angie's List, Goodwill Retail Stores, Scotts Lawn Service, Stanley Steemer and Steak n Shake restaurants, to name a few. Continually questioning the conventional wisdom of rational communications platforms, Tom studies how emotional and non-rational influences affect consumers’ buying decisions. His writing on consumer behavior and brand strategy is regularly featured in Advertising Age. Tom has an M.B.A from the Kelley School of Business, Indiana University-Bloomington, and a B.A. in Economics from Wabash College.

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  • When People 'Buy' For The 'Wrong' Reason in Marketing Daily on 10/22/2014

    As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the messaging has to "be emotional." Let's take these one at a time.

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