Tom DenariMember since November 2008Contact Tom
Tom Denari is President & Chief Strategy Officer of Young & Laramore advertising. Based in Indianapolis, Y&L was recently named one of Advertising Age’s 40 best places to work. And, in 2103, Adweek identified Y&L as “the” agency in Indiana. Tom has lead the brand strategy development for a wide variety of brands, including: Brizo: Delta Faucet's premium faucet brand, KraftMaid Cabinetry, Angie's List, Goodwill Retail Stores, Scotts Lawn Service, Stanley Steemer and Steak n Shake restaurants, to name a few. Continually questioning the conventional wisdom of rational communications platforms, Tom studies how emotional and non-rational influences affect consumers’ buying decisions. His writing on consumer behavior and brand strategy is regularly featured in Advertising Age. Tom has an M.B.A from the Kelley School of Business, Indiana University-Bloomington, and a B.A. in Economics from Wabash College.
Articles by Tom All articles by Tom
- When People 'Buy' For The 'Wrong' Reason in
Marketing Daily on
As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the messaging has to "be emotional." Let's take these one at a time.
Comments by Tom All comments by Tom
- Johnson's Downfall At JCP: 'Misunderstood Advertising'
(Marketing Daily on
It's not that Johnson misunderstood advertising, he misunderstood consumers, thinking that we're rational beings. Read more about it here: http://bit.ly/JCPwoes