Till Dudler

Articles by Till All articles by Till

• Creating More Agile Operating Models In Consumer Goods in Marketing: CPG on 02/25/2016
  

  Consumer packaged goods (CPG) companies often operate on long held implicit orthodoxies-certain "truths" that dictate how they approach consumers, and how they make decisions. Now, in an increasingly volatile age, there are a number of new truths.

• Increase Your ROI With Zero-based Budgeting in Marketing: CPG on 01/27/2015
  

  Today's consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.

• Digital Disruption: Rethinking The Marketing Model And Routes To Consumer Engagement  in Marketing: CPG on 10/29/2014
  

  Marketing leaders at consumer packaged goods firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity to accelerate their adoption of digital-and rethink both their marketing models and their routes to consumer engagement.

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