Till Dudler
Member since October 2014Contact Till- MD, Consumer Goods & Services, Growth & Strategy, Accenture Accenture
- London
- EC3M3AD GBR
Articles by Till All articles by Till
- Creating More Agile Operating Models In Consumer Goods in
Marketing: CPG on
02/25/2016
Consumer packaged goods (CPG) companies often operate on long held implicit orthodoxies-certain "truths" that dictate how they approach consumers, and how they make decisions. Now, in an increasingly volatile age, there are a number of new truths.
- Increase Your ROI With Zero-based Budgeting in
Marketing: CPG on
01/27/2015
Today's consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.
- Digital Disruption: Rethinking The Marketing Model And Routes To Consumer Engagement in
Marketing: CPG on
10/29/2014
Marketing leaders at consumer packaged goods firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity to accelerate their adoption of digital-and rethink both their marketing models and their routes to consumer engagement.
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