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Jola Burnett

Member since October 2014Contact Jola

Jola Burnett is a Vice President at GfK Consumer Life (Roper ReportsĀ®)

Articles by Jola All articles by Jola

  • Tapping The Passion Of Food Allergy Moms: Seizing A Brand Opportunity in Engage:Moms on 02/27/2017

    Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.

  • Want To See What's Next? Look To Future Moms in Engage:Moms on 12/08/2016

    I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to "get" me and my needs more often than not.

  • The New Green Consumers: Smart Approaches To Targeting in Marketing: Green on 10/29/2014

    At a time when many people in the U.S. still feel they are "in recovery" from the lingering recession and the disappearance of so many jobs from the marketplace - who has time to worry about the environment?

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