Mike Proulx
Member since August 2008Contact Mike- Chief Digital Officer Hill Holliday
- Facebook: http://www.facebook.com/McProulx
- LinkedIn: https://www.linkedin.com/in/mcproulx
- Twitter: McProulx
- 53 State Street
- Boston Massachusetts
- 02109 USA
Mike Proulx is Chief Digital Officer at Boston-based advertising agency Hill Holliday, where he co-authored the book "Social TV." You can follow him on Twitter at @McProulx.
Articles by Mike All articles by Mike
- Advertisers think I'm A Republican, Tobacco-Smoking Mother Who Likes Olympic Weight-Lifting in
MAD on
10/12/2018
Beware of martech's false promise of personalization. It's just one of many tools in a marketer's tool box, not the Holy Grail.
- Augmented Reality: The Hottest Thing Marketers Don't Want in
MAD on
09/18/2017
We recently surveyed over 600 marketers across industries, roles, and levels to find out what agency "digital" marketing capabilities and media trends are most important. When asked what they plan to spend more money on in 2018, at every cut of our data, their lowest priority (whether analyzed via business alignment, spending, c-suite-only execs, or industry) is augmented, virtual, and/or mixed reality.
- Here's The Reason No One Is Using Facebook Stories in
MAD on
05/02/2017
The answer is that they're already content with Instagram Stories or Snapchat Stories -- they don't want to use (or switch to) yet another platform to post "stories." What does this mean for advertisers on Facebook?
- Is It The End Of Disposable Content? in
Marketing Daily on
07/21/2016
Snapchat shifts from ephemeral to forever.
- Agencies: Embrace 'Connected Screen' Era, Or Die in
MAD on
11/16/2015
Simply put, a channel-driven agency roster doesn't work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the content that people consume no longer fits into clean "buckets." The irony is that the very tech-driven revolution that caused this agency fragmentation in the first place is quickly leading the media landscape back towards a singularity.
- Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat in
Marketing Daily on
03/31/2015
Twitter, as a company, has an inherent infrastructure and ecosystem already in place to ensure the blue bird trumps the yellow Meerkat bringing Periscope to the masses - from tech culture to pop culture.
- Happy 20th Birthday, Banner Ads. Now, Please, Retire in
Marketing Daily on
10/31/2014
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just that, in droves.
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