Mike Proulx
Member since August 2008Contact Mike- Advertising Lecturer Boston University - College of Communication
- Facebook: http://www.facebook.com/McProulx
- LinkedIn: https://www.linkedin.com/in/mcproulx
- Twitter: McProulx
- 640 Commonwealth Avenue
- Boston Massachusetts
- 02215 USA
Mike Proulx s a marketing strategy executive, author, analyst, and lecturer with over 20 years of experience guiding brands during major shifts in the media landscape. His work at the intersection of consumer behavior, emerging media, and digital innovation has led to a number of first-in-class marketing programs. Mike's thinking can be found quoted in The New York Times, NPR, Forbes, and Fast Company and bylined in Ad Age, MediaPost, The Drum, and Campaign as well as on NBC Boston's NECN where he's an on-air "Tech Tuesday" contributor. For his leadership in modern marketing, Mike was named one of Fast Company's Most Creative People in Business. You can follow him on Twitter at @McProulx.
Articles by Mike All articles by Mike
- Advertisers think I'm A Republican, Tobacco-Smoking Mother Who Likes Olympic Weight-Lifting in
MAD on
10/12/2018
Beware of martech's false promise of personalization. It's just one of many tools in a marketer's tool box, not the Holy Grail.
- Augmented Reality: The Hottest Thing Marketers Don't Want in
MAD on
09/18/2017
We recently surveyed over 600 marketers across industries, roles, and levels to find out what agency "digital" marketing capabilities and media trends are most important. When asked what they plan to spend more money on in 2018, at every cut of our data, their lowest priority (whether analyzed via business alignment, spending, c-suite-only execs, or industry) is augmented, virtual, and/or mixed reality.
- Here's The Reason No One Is Using Facebook Stories in
MAD on
05/02/2017
The answer is that they're already content with Instagram Stories or Snapchat Stories -- they don't want to use (or switch to) yet another platform to post "stories." What does this mean for advertisers on Facebook?
- Is It The End Of Disposable Content? in
Marketing Daily on
07/21/2016
Snapchat shifts from ephemeral to forever.
- Agencies: Embrace 'Connected Screen' Era, Or Die in
MAD on
11/16/2015
Simply put, a channel-driven agency roster doesn't work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the content that people consume no longer fits into clean "buckets." The irony is that the very tech-driven revolution that caused this agency fragmentation in the first place is quickly leading the media landscape back towards a singularity.
- Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat in
Marketing Daily on
03/31/2015
Twitter, as a company, has an inherent infrastructure and ecosystem already in place to ensure the blue bird trumps the yellow Meerkat bringing Periscope to the masses - from tech culture to pop culture.
- Happy 20th Birthday, Banner Ads. Now, Please, Retire in
Marketing Daily on
10/31/2014
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just that, in droves.
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