Mike Proulx
Member since August 2008Contact Mike- Chief Digital Officer Hill Holliday
- Facebook: http://www.facebook.com/McProulx
- LinkedIn: https://www.linkedin.com/in/mcproulx
- Twitter: McProulx
- 53 State Street
- Boston Massachusetts
- 02109 USA
Mike Proulx is Chief Digital Officer at Boston-based advertising agency Hill Holliday, where he co-authored the book "Social TV." You can follow him on Twitter at @McProulx.
Articles by Mike All articles by Mike
- Here's The Reason No One Is Using Facebook Stories in
MAD on
05/02/2017
The answer is that they're already content with Instagram Stories or Snapchat Stories -- they don't want to use (or switch to) yet another platform to post "stories." What does this mean for advertisers on Facebook?
- Is It The End Of Disposable Content? in
Marketing Daily on
07/21/2016
Snapchat shifts from ephemeral to forever.
- Agencies: Embrace 'Connected Screen' Era, Or Die in
MAD on
11/16/2015
Simply put, a channel-driven agency roster doesn't work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the content that people consume no longer fits into clean "buckets." The irony is that the very tech-driven revolution that caused this agency fragmentation in the first place is quickly leading the media landscape back towards a singularity.
- Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat in
Marketing Daily on
03/31/2015
Twitter, as a company, has an inherent infrastructure and ecosystem already in place to ensure the blue bird trumps the yellow Meerkat bringing Periscope to the masses - from tech culture to pop culture.
- Happy 20th Birthday, Banner Ads. Now, Please, Retire in
Marketing Daily on
10/31/2014
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just that, in droves.
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