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Corey Davis

Member since October 2014Contact Corey

Corey Davis is the CMO of ClickBank - a digital commerce and marketing platform for entrepreneurs worldwide. Helping celebrities and YouTube stars create digital businesses, ClickBank is transforming the digital products space.

Articles by Corey All articles by Corey

  • Unexpected Ways E-commerce Companies Can Capitalize On March Madness Trends in Marketing: Entertainment on 03/26/2015

    March Madness is well underway, and while sales and stock prices soar for businesses like Buffalo Wild Wings, Domino's Pizza, and other companies traditionally associated with the NCAA tournament, not all advertisers can pay the high price tag for the exposure garnered from $1.5 million for a 30 second ad spot during the title game. While the likelihood of scoring a perfect bracket is 1 in 9.2 quintillion (that's a 9 with 18 zeros behind it), consumers are spending $12 billion on NCAA tournament betting alone. What this means for savvy ecommerce companies? You've got a captive audience of invested consumers, and when done right, the NCAA consumer craze can help boost our bottom lines.

  • When Life Imitates Art: The Evolution Of Celebrity Brands On And Off-Screen in Marketing: Entertainment on 02/26/2015

    Funny how this time of year we are obsessed with the awards shows, the red carpet the glitz, the celebrity story lines. This year, I enjoyed watching how so many celebrities are morphing their brands. Lady Gaga's knock-out "Sound Of Music" tribute, the honesty and passion in some of the acceptances speeches, be it Patricia Arquette's talking about equal wages, John Legend on equality across all barriers, or one of the night's top screen writers who encouraged young creative souls to keep it weird.

  • What You Can Learn From The Young YouTube Networks in Marketing: Entertainment on 10/30/2014

    Back in the late summer, BusinessWeek's Felix Galette took a closer look at the hit-factory that YouTube has been creating and why old-guard media are lining up to take ownership. His take was focused on how these snack-sized content networks that have been growing for more than a few years are gaining legitimacy in the media community. In fact, the media industry frenzy around this new generation of digital entertainment and content has led to a flurry of attention to the market.

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