Steve is the Chief Marketing Officer of Swrve, a mobile marketing automation company.
- Extending The TV Experience To Second Screens in
Marketing: Entertainment on
11/06/2014
Walk into any living room in the U.S. today, and it's nearly impossible to see someone just focusing on a TV show. We've grown accustomed to multitasking - texting while watching, playing on an app or
commenting in real-time on what we're watching on Twitter and Facebook - half-engaged with the content on the main screen. For entertainment marketers, this poses a challenge. How to engage viewers
when their focus is only partially on the content the networks are producing?