Steve Gershik
Member since November 2014Contact Steve- CMO Swrve
- LinkedIn: www.linkedin.com/in/gershik
- Twitter: @SGersh
- San Francisco California
- 94105 USA
Steve is the Chief Marketing Officer of Swrve, a mobile marketing automation company.
Articles by Steve All articles by Steve
- Extending The TV Experience To Second Screens in
Marketing: Entertainment on
11/06/2014
Walk into any living room in the U.S. today, and it's nearly impossible to see someone just focusing on a TV show. We've grown accustomed to multitasking - texting while watching, playing on an app or commenting in real-time on what we're watching on Twitter and Facebook - half-engaged with the content on the main screen. For entertainment marketers, this poses a challenge. How to engage viewers when their focus is only partially on the content the networks are producing?
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