Allison TalamantezMember since November 2014Contact Allison
- Chief Revenue Officer Sway Group
- McKinney Texas
- 75070 USA
Allison Talamantez has a background encompassing traditional media, consumer product goods marketing and online community creation. At Sway, Allison oversees business development functions. She works closely with internal company teams to identify and accomplish marketing and sponsorship objectives with a primary focus on ROI.
Articles by Allison All articles by Allison
- Parents Of Teens Are Learning New Roles in
A new baby truly only needs food and sleep in the first few months of his or her life. A teenager, on the other hand, requires much more. It seems as if the list of needs grows even faster than the rate of their height, from clothes that fit to face and body care, as well as school supplies and sporting equipment. Not considered splurges, such as new fashion accessories or video games, these necessities often fall under household budget (and do not come out of the Gen Z's allowance, summer job or savings account).
- Don't Forget About The Parents Of Generation Z in
Parents of Generation Z, the name given to those born after 1995, are entering a new life stage as their children stand on the cusp of adulthood. Today's parents are particularly hungry for content that relates to their needs, much like they received when they were parents of newborns. However, unlike that previous stage in their lives, they don't have the luxury of looking to best practices from the past as they navigate for the first time what it means to parent in this digital age.
- Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies? in
Many brands recognize the purchasing power of the female demographic and seek to target women as their primary consumer, for anything from consumer package goods and household appliances to automobiles, financial services and luxury vacations. However, brands that don't take into account the below marketing misconceptions when targeting women in a rapidly evolving social media environment, are missing a real opportunity to gain positive awareness and build brand loyalty.