Tobi Bauckhage

Member since December 2014Contact Tobi

CEO and co-founder of Moviepilot, a fan-centric media company based in Los Angeles focusing on social news and fan content around entertainment.

How Secondary Audiences Are A Summer Blockbuster's Secret Weapon in Marketing: Entertainment on 08/11/2015
It's no secret that most summer blockbusters already have built-in audiences that virtually guarantee box office success. Studios wouldn't green-light a budget upwards of $150 million otherwise.
With Facebook Video Revolution, Online Video Could Surpass TV Sooner Than You Think in Marketing: Entertainment on 12/09/2014
With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing landscape. Online video presents the perfect elixir for brands looking to drink from the fountain of Madison Avenue as well as the gateway to Millennials - the Holy Grail for advertisers.

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